5 reasons why not to develop mobile app for your Shopify e-commerce store

Photo by cottonbro: https://www.pexels.com/photo/person-holding-black-android-smartphone-5076516/
Developing a mobile app is generally a bad idea (5 reasons why below). What if you could circumvent iOS/Play stores and install your store as an app in under 5 seconds?
Web in 2022 (when done correctly) is really powerful and fast. We have added ability for our merchants to install their Shopify stores as Progressive Web Apps. Yes it is a web app, that looks and feels like a native app (full screen, instant page changes).
With Shopcat app you can add a more contemporary browsing experience to your Shopify store today https://shopcat.io
5 reasons why you should not bother building a native app:
Usually involves maintaining 2 codebases → cost
Separate iOS and Android development requires different skill sets, tools, and ongoing maintenance.
iOS and Playstore approval/release process → time and more cost
App store reviews can take days or weeks, delaying critical updates and new features.
Nobody will ever find your app organically → so no installs
App stores are oversaturated. Without significant marketing spend, your app won't be discovered.
Install app button on your website, opens heavy iOS/PlayStore increasing dropout
Additional prompts - what was my password? - app info → now I look at reviews and app size → do you really need the app?
Modern web APIs accessible in PWA can do all the things native app can
In majority of cases unless you need access to advanced NFC or ambient light sensor or advanced transitions - modern web APIs accessible in PWA can do all the things native app can.
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